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Inequality aversion in cooperative advertising in supply chain: an experimental study.

• Authors : Li, Yue¹ (AUTHOR); Zhao, Xiaobo¹ (AUTHOR) ; Xie, Jinxing² (AUTHOR)

Subjects: *SUPPLY chains; *AVERSION; *ADVERTISING spending

• Source: International Journal of Production Research. Dec2022, Vol. 60 Issue 23, p7113-7135. 23p. 6 Charts, 13 Graphs.

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The Right Way to Build Your Brand.

• Authors : Martin, Roger L; Schwarz, Jann; Turner, Mimi

Subjects: BUSINESS names; BUSINESS success; BUSINESS enterprises

• Source: Harvard Business Review. Jan/Feb2024, Vol. 102 Issue 1, p126-133. 8p. 8 Color Photographs, 1 Graph.

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The Chairman's Rural Origin and Short-Term Expenditures in China.

• Authors : Zhang, Weiyu¹ (AUTHOR) ; Li, Xinyue¹ (AUTHOR) ; Liu, Shaowei² (AUTHOR)

Subjects: *MARKETING costs; *ADVERTISING spending; *MULTIPLE regression analysisCHINA

• Source: Sustainability (2071-1050). Sep2023, Vol. 15 Issue 18, p13873. 20p.

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أثر حجم الإنفاق الإعلاني في الألفية الثالثة على الاقتصاد الوطني ) دراسة حالة المملكة الأردنية الهاشمية (

• Authors : نضال علي عباس¹

Subjects: *ADVERTISING spending; *LEAST squares; *DIRECT mail advertisingJORDAN

• Source: Global Journal of Economics & Business. Feb2020, Vol. 8 Issue 1, p60-70. 11p.

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Advertising expenditures on child-targeted food and beverage products in two policy environments in Canada in 2016 and 2019.

• Authors : Potvin Kent, Monique¹ (AUTHOR) ; Pauzé, Elise² (AUTHOR); Remedios, Lauren¹ (AUTHOR)

Subjects: *ADVERTISING spending; *FOOD advertising; *CHILD nutritionQUEBEC (Quebec); CANADA

• Source: PLoS ONE. 1/11/2023, Vol. 17 Issue 1, p1-18. 18p.

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MENA'S ADEX SOARS WITH 14% SURGE IN 2022: TELECOMMUNICATION CATEGORY LEADS IN SPENDING IN REGION.

• Authors : Aoun, Elie¹

Subjects: *TELECOMMUNICATION; *ADVERTISING spending; *AWARENESS advertising

• Source: Arab Ad. 2023, p50-56. 7p.

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Unilever under fire after 'doubling profits' in Russia in 2022.

• Authors : Mathieu, Henry (AUTHOR)

Subjects: *RUSSIA-Ukraine Conflict, 2014-; *RUSSIAN invasion of Ukraine, 2022-; *FOOD industry

• Source: Aroq - Just-Food.com (Global News). 5/12/2023, pN.PAG-N.PAG. 1p.

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A STUDY ON STUDENTS ONLINE BUYING BEHAVIOR INFLUENCED BY FACEBOOK ADVERTISING WITH SPECIAL REFERENCE TO COLLEGES.

• Authors : Manochandar, S.¹ ; Barathi, S.² ; Khan, Ibadat³

• Source: Journal of Pharmaceutical Negative Results. 2022 Special Issue, Vol. 13, p1626-1630. 5p.

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MENA ADVERTISING EXPENDITURE DISSECTED AND ANALYSED.

• Authors : Aoun, Elie

Subjects: *ADVERTISING spending; *TOURISM advertising; *MARKET share

• Source: Arab Ad. 2022, Vol. 32 Issue 2, p50-53. 4p.

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Return on Advertising Spend Prediction with Task Decomposition-Based LSTM Model.

• Authors : Moon, Hyeonseok¹ (AUTHOR) ; Lee, Taemin² (AUTHOR) ; Seo, Jaehyung¹ (AUTHOR)

• Source: Mathematics (2227-7390). May2022, Vol. 10 Issue 10, p1637-1637. 12p.

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